Learning Resource and Development

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1.
Consumer behavior / Roger D. Blackwell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Cengage Learning, 2012
Availability: Items available for loan: Main Library (2)Call number: CIR 658.8342 B568c 2012, ...
2.
Consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Magnum Publishing, 2016
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 C758 2016.
3.
Microeconomics and behavior Robert H. Frank by
Edition: 9th Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2015
Availability: Items available for loan: Main Library (1)Call number: CIR 338.5 F851m 2015.
4.
Hospitality marketing and consumer behavior creating memorable experiences/ by Series: Advances in Hospitality and Tourism
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto: Apple Academic Press, 2017
Availability: Items available for loan: Main Library (1)Call number: CIR 647.940688 H794 2017.
5.
Consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Clanrye International 2018
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 C766 2018.
6.
#Share how to mobilize social word of the mouth (sWOM)/ Natalie T. Wood by Series: Digital and Social Media Marketing and Advertising Collection
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Expert Press ; 2017
Availability: Items available for loan: Main Library (1)Call number: CIR 658.872 W850h 2017.
7.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters. by
Edition: 7th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts : Cengage Learning, 2018
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 H852c 2018.
8.
Economic psychology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : John Wiley & Sons, Inc., 2018
Availability: Items available for loan: Main Library (1)Call number: CIR 330.01 Ec74 2018.
9.
Consumer behaviour and analytics Andrew Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2020
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 Sm511c 2020.
10.
Handbook of research methods in consumer psychology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2019
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 H191 2019.
11.
Behavioral economics: the basics/ Philip Corr by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon; Routledge, 2019
Availability: Items available for loan: Main Library (1)Call number: CIR 330.019 C817b 2019.
12.
Understanding consumer behavior : cracking the code of consumer psychology/ Mark Nelson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Las Vegas, NV : [buysoak]. 2016
Availability: Items available for loan: Main Library (1)Call number: CIR 658.8342 N331u 2016.
13.
Behavioral analytics / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : 3g E- Learning, 2017
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.4038 B394 2017.
14.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, and Susan Bardi Kleiser. by
Edition: Fourteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, 2020
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.83420973 M857c 2020. Main Library (2)Call number: CIR 658.83420973 M857c 2020, ...
15.
Consumer behaviour / Zubin Sethna and Jim Blythe. by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publications, 2019
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.8342 Se75c 2019. Main Library (1)Call number: CIR 658.8342 Se75c 2019.
16.
Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: SAGE, 2019
Availability: Items available for loan: Main Library (2)Call number: CIR 658.802 D398g 2019, ...
17.
The consumer revolution : tipping the balance of power / Naren Nath. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mathura Road, New Delhi: SAGE Publications India Pvt Ltd, 2020
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.8342 N194c 2020. Main Library (1)Call number: CIR 658.8342 N194c 2020.
18.
The conquest of cool : [electronic resource] business culture, counterculture, and the rise of hip consumerism / Thomas Frank. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Chicago : University of Chicago Press, c1997
Availability: Items available for loan: Main Library (1)Call number: HF5415.1 .F72 1997.
19.
Consumer behavior / [electronic resource] James F. Engel, Roger D. Blackwell, David T. Kollat. by Series: The Dryden Press series in marketing
Edition: 3d ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, c1978
Availability: Items available for loan: Main Library (1)Call number: HF5415.2 .E5 1978.
20.
Consumer behavior / [electronic resource] James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
Edition: 6th ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: Main Library (1)Call number: HF5415.3 .E53 1990.
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