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Understanding consumer behavior : cracking the code of consumer psychology/ Mark Nelson.

By: Material type: TextTextPublication details: 2016. Las Vegas, NV : [buysoak].Description: 24 cm. unpagedContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781520415451
Subject(s): DDC classification:
  • 658.8342 N331u
Summary: Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.8342 N331u 2016 (Browse shelf(Opens below)) 1-1 Available 024313

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.

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