Management of electronic and digital media / Reuben Chapman.

Includes bibliographical references and index.

Introduction to electronic and digital media -- Understanding audience and audience research -- Content dissemination through media channels -- Forms of digital advertising -- Social media: management and analysis -- News management in modern times.

"Electronic media refers to media accessed by electronics or electromechanical devices. These devices, involved in the communication process, are also considered electronic media. Content in electronic media can be in either digital or analogue electronic data formats. Digital media refers to media content encoded in digital electronic formats. It can be created, shared, accessed, edited, and stored on digital electronic devices. Some of the examples of digital media include digital videos, software, databases, and video games. This book provides comprehensive insights into the field of electronic and digital media. The extensive content of this book provides the readers with a thorough understanding of the subject. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels." -- Back cover