Learning Resource and Development

Mass communications and media studies : an introduction / Timothy Atkinson.

By: Material type: TextTextSeries: Textbook seriesPublisher: New York, NY : Larsen & Keller, 2024Description: vi, 237 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781641730245
Subject(s): DDC classification:
  • 302.23 At541m 23
LOC classification:
  • P90 .A855 2024
Contents:
Introduction to mass communication -- Comprehensive insights into mass media -- Diverse forms of mass media -- Understanding techniques and concepts in mass media -- Policies and regulatory frameworks in media.
Summary: "Mass media is the collective term for a varied array of media technologies that reach abroad audience through mass communication. The dissemination of information to abroad audience through the utilization of mass media is termed as mass communication. This communication occurs through diverse technologies and methods. The categorization of mass media includes broadcast media, digital media, internet media, and other forms. Broadcast media electronically transmit information through mediums like films, radio, and television. Digital media encompasses content encoded in machine-readable formats, including mobile mass communication. Internet media encompasses platforms like email, social media sites, and websites. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media. The topics included in this book on mass media is of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge." -- Back cover
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302.23 At541m 2024 (Browse shelf(Opens below)) 1-1 Available 030892

Includes bibliographical references and index.

Introduction to mass communication -- Comprehensive insights into mass media -- Diverse forms of mass media -- Understanding techniques and concepts in mass media -- Policies and regulatory frameworks in media.

"Mass media is the collective term for a varied array of media technologies that reach abroad audience through mass communication. The dissemination of information to abroad audience through the utilization of mass media is termed as mass communication. This communication occurs through diverse technologies and methods. The categorization of mass media includes broadcast media, digital media, internet media, and other forms. Broadcast media electronically transmit information through mediums like films, radio, and television. Digital media encompasses content encoded in machine-readable formats, including mobile mass communication. Internet media encompasses platforms like email, social media sites, and websites. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media. The topics included in this book on mass media is of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge." -- Back cover

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