MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02446nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251215134640.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
|
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251211s2024 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781641730245 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.A855 2024 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
At541m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Atkinson, Timothy, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass communications and media studies : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
Timothy Atkinson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Larsen & Keller, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 237 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Textbook series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to mass communication -- Comprehensive insights into mass media -- Diverse forms of mass media -- Understanding techniques and concepts in mass media -- Policies and regulatory frameworks in media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Mass media is the collective term for a varied array of media technologies that reach abroad audience through mass communication. The dissemination of information to abroad audience through the utilization of mass media is termed as mass communication. This communication occurs through diverse technologies and methods. The categorization of mass media includes broadcast media, digital media, internet media, and other forms. Broadcast media electronically transmit information through mediums like films, radio, and television. Digital media encompasses content encoded in machine-readable formats, including mobile mass communication. Internet media encompasses platforms like email, social media sites, and websites. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media. The topics included in this book on mass media is of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge." -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication and traffic. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telecommunication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
302.23 |
| Item part |
At541m |
| Call number prefix |
CIR |
| Call number suffix |
2024 |
| Edition |
23 |
