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E-commerce management : text and cases / edited by B.R Sharma.

Contributor(s): Material type: TextTextPublisher: New Delhi, India : Random Publications LLP, 2022 ; Reprint 2023Description: viii, 345 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789393884046
Subject(s): DDC classification:
  • 658.84 E102
LOC classification:
  • HF5548.32
Contents:
Electronic commerce -- The world of E-retailing and e-retail management -- Development of e-commerce technology -- E-shopping for consumers -- E-commerce and e-business management -- The role of marketing database management -- Multi-channel coordination and e-business -- Management information systems.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.84 E102 2022 (Browse shelf(Opens below)) 1-1 Available 029603

Includes bibliographical references and index.

Electronic commerce -- The world of E-retailing and e-retail management -- Development of e-commerce technology -- E-shopping for consumers -- E-commerce and e-business management -- The role of marketing database management -- Multi-channel coordination and e-business -- Management information systems.

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