E-commerce management : text and cases /
E-commerce management : text and cases /
edited by B.R Sharma.
- viii, 345 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Electronic commerce -- The world of E-retailing and e-retail management -- Development of e-commerce technology -- E-shopping for consumers -- E-commerce and e-business management -- The role of marketing database management -- Multi-channel coordination and e-business -- Management information systems.
9789393884046
Electronic commerce--Management.
HF5548.32
658.84 / E102
Includes bibliographical references and index.
Electronic commerce -- The world of E-retailing and e-retail management -- Development of e-commerce technology -- E-shopping for consumers -- E-commerce and e-business management -- The role of marketing database management -- Multi-channel coordination and e-business -- Management information systems.
9789393884046
Electronic commerce--Management.
HF5548.32
658.84 / E102