Services marketing integrating customer focus across the firm Valarie A. Zeithaml

By:

Zeithaml, Valerie A [author.]

Contributor(s):

Bitner, Mary Jo [author.]
Gremler, Dwayne D [author.]

Material type: Text

TextPublication details: New York: McGraw Hill Education, 2018.Edition: Seventh EditionDescription: xxviii, 514 pages : figures, images, tables ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780078112102

Subject(s):

Service industries -- Marketing
Customer services
Marketing

DDC classification:

658.8 Z372s

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library	Circulation Section	CIR 658.8 Z372s 2018 (Browse shelf(Opens below))	1-1	Available		022142

Includes index.

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