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Services marketing integrating customer focus across the firm

Zeithaml, Valerie A.,

Services marketing integrating customer focus across the firm Valarie A. Zeithaml - Seventh Edition - New York: McGraw Hill Education, 2018. - xxviii, 514 pages : figures, images, tables ; 27 cm.

Includes index.

ISBN: 9780078112102

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

Dewey Class. No.: 658.8 / Z372s

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