Learning Resource and Development

Business marketing management : (Record no. 2684)

MARC details
000 -LEADER
fixed length control field 00931nam a22003017a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230512221615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180313t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133189572
040 ## - CATALOGING SOURCE
Transcribing agency CSPC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number H976b
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.,
Relator term author.
245 00 - TITLE STATEMENT
Title Business marketing management :
Remainder of title b2b /
Statement of responsibility, etc. Michael D. Hutt
250 ## - EDITION STATEMENT
Edition statement 11th
Remainder of edition statement edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 444 pages :
Other physical details figures, tables ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes Index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing
Form subdivision Management.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Speh, Thomas W.,
Relator term author.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="123">123</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
-- CIR 658.802 H976b 2013
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.802 H976b 2013 015992 05/12/2023 1-1 05/12/2023 Books