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Business marketing management : b2b /

Hutt, Michael D.,

Business marketing management : b2b / Michael D. Hutt - 11th edition - Cengage Learning, 2013. - vii, 444 pages : figures, tables ; 25 cm.

Includes Index.

ISBN: 9781133189572

Subjects--Topical Terms:
Industrial marketing--Management.
Marketing--Management.
Strategic planning.
Business planning.
Industrial marketing.

Dewey Class. No.: 658.802 / H976b

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