Marketing management and strategy (Record no. 2635)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512221613.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180312t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273651505 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CSPC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | D772m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management and strategy |
| Statement of responsibility, etc. | Peter Doyle |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| Remainder of edition statement | edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 446 pages : |
| Other physical details | figures, tables ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Management. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter |
| Relator term | author. |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="123">123</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| -- | CIR 658.8 D772m 2002 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Circulation Section | 05/12/2023 | CIR 658.8 D772m 2002 | 013636 | 05/12/2023 | 1 | 05/12/2023 | Books |