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Marketing management and strategy

Doyle, Peter

Marketing management and strategy Peter Doyle - 3rd edition - London : Pearson Education, 2002. - viii, 446 pages : figures, tables ; 26 cm.

Includes Index.

ISBN: 9780273651505

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Strategic planning.

Dewey Class. No.: 658.8 / D772m

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