000			04591cam a2200397 i 4500
001			21791197
003			CSPC
005			20250508163931.0
008			201106s2021 enka b 001 0 eng
010			_a 2020048902
020			_a9781789667370 _q(paperback)
040			_aDLC _beng _cDLC _erda _dDLC _dCSPC
042			_apcc
050	0	0	_aHD30.28 _b.B3685 2021
082	0	0	_a658.401 _bB279b _223
100	1		_aBarrow, Colin, _eauthor.
245	1	4	_aThe business plan workbook : _ba step-by-step guide to creating and developing a successful business / _cColin Barrow, Paul Barrow and Robert Brown.
250			_aTenth edition.
264		1	_aLondon ; _aNew York : _bKogan Page, _c2021.
300			_axvii, 300 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPhase One. Strategy and purpose -- Introduction -- Assignment 1. Coming up with a winning idea for your business plan -- Assignment 2. Strategy - the big picture -- Assignment 3. You and your team -- Phase Two. Market research -- Introduction -- Assignment 4. Researching customers -- Assignment 5. Researching competitors -- Assignment 6. A plan for market research -- Phase Three. Competitive marketing strategies -- Introduction -- Assignment 7. Products and/or services -- Assignment 8. Pricing -- Assignment 9 -- Advertising and promotion -- Assignment 10. Place and distribution -- Assignment 11. People, process and physical environment -- Assignment 12. Competing online -- Phase Four. Operations -- Introduction -- Assignment 13. The selling methods plan -- Assignment 14. Making, outsourcing and supplies -- Assignment 15. Legal and regulatory factors -- Phase Five. Reviewing financing requirements and options -- Introduction -- Assignment 16. The sales forecast -- Assignment 17. Cash-flow projections -- Assignment 18. The profit and loss account -- Assignment 19. The balance sheet -- Assignment 20. Break-even analysis -- Assignment 21. Estimating financing requirements -- Assignment 22. Stress testing your business projections -- Phase Six. Business control -- Introduction -- Assignment 23. Financial controls -- Assignment 24. Sales and marketing controls -- Assignment 25. Other business controls -- Phase Seven. Writing up and presenting your business plan -- Introduction -- Assignment 26. Writing up and presenting your business plan.
520			_a"Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students"-- _cProvided by publisher.
650		0	_aBusiness planning.
650		0	_aBusiness enterprises _xFinance.
700	1		_aBarrow, Paul, _d1948- _eauthor.
700	1		_aBrown, Robert, _d1937- _eauthor.
776	0	8	_iOnline version: _aBarrow, Colin. _tBusiness plan workbook _bTenth edition. _dLondon, United Kingdom ; New York, NY : Kogan Page, 2021. _z9781789667387 _w(DLC) 2020048903
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h658.401 _iB279b _kCIR _m2021 _n0
999			_c29541 _d29541