000			03588cam a2200361 i 4500
001			21416045
003			CSPC
005			20240909100717.0
008			200203s2020 vau b 001 0 eng
010			_a 2020932419
020			_a9781950496594
040			_aDLC _beng _erda _cCSPC _dDLC _dCSPC
042			_apcc
050	0	0	_aLB1028.38 _b.G72 2020
082	0	0	_a371.3 _223/eng/20220906 _bG830i
100	1		_aGreene, Rance, _eauthor.
245	1	0	_aInstructional story design : _bdevelop stories that train / _cRance Greene.
264		1	_aAlexandria, VA : _bATD Press, _c2020.
300			_ax, 314 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Storytelling at warp speed -- Part I: Discover -- Set the stage with stakeholders -- Your audience -- Analyze what you want the audience to do -- Part II: Design -- Develop the relatable characters -- Create action and conflict -- Build the story -- Part III: Deliver -- Produce and present with available tools -- Develop at a deeper level -- Train with stories -- Part IV: Overcome barriers -- Stories for every audience: case studies -- Win over stakeholders to storytelling -- Your future as a story designer -- Epilogue: you, the story designer.
520			_a"Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story's power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners' attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you'll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story"-- _cProvided by publisher.
650		0	_aInstructional systems _xDesign _vCase studies.
650		0	_aStorytelling _vCase studies.
650		0	_aTraining _vCase studies.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _h371.3 _iG830i _kCIR _m2020 _n0 _e23
999			_c28166 _d28166