| 000 | 01009nam a22003137a 4500 | ||
|---|---|---|---|
| 005 | 20230512223654.0 | ||
| 008 | 200930t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780078112102 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.8 _bZ372s |
|
| 100 |
_aZeithaml, Valerie A., _eauthor. |
||
| 245 | 0 | 0 |
_aServices marketing _bintegrating customer focus across the firm _cValarie A. Zeithaml |
| 250 |
_aSeventh _bEdition |
||
| 260 |
_aNew York: _bMcGraw Hill Education, _c2018. |
||
| 300 |
_axxviii, 514 pages : _bfigures, images, tables ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 650 | 1 | 0 |
_aService industries _xMarketing. |
| 650 | 1 | 0 | _aCustomer services. |
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 |
_aBitner, Mary Jo _eauthor. |
|
| 700 | 1 |
_aGremler, Dwayne D., _eauthor. |
|
| 940 | _aLenie | ||
| 942 |
_cBOOK _jCIR 658.8 Z372s 2018 |
||
| 999 |
_c11005 _d11005 |
||