Learning Resource and Development

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1.
Customer relationship management and probability in business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Koros Press 2014
Availability: Items available for loan: Main Library (1)Call number: CIR 658.812 C969 2014.
2.
Relationship selling Mark W. Johnston by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2008
Availability: Items available for loan: Main Library (1)Call number: CIR 658.85 J641r 2008.
3.
ABC's of relationship selling through service/ Charles M. Futrell by
Edition: Thirteenth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education ; 2021
Availability: Items available for loan: Main Library (2)Call number: CIR 658.85 F989a 2021, ...
4.
Customer relationship management : a strategic approach / Denise Lopez. by Series: Knowledge series
Material type: Text Text; Format: print
Publisher: Forest Hills, New York : Willford Press, 2020
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.812 L881c 2020. Main Library (5)Call number: CIR 658.812 L881c 2020, ...
5.
Managing customer experience and relationships : a strategic framework / Don Peppers and Martha Rogers. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2022
Availability: Items available for loan: Main Library (1)Call number: CIR 658.812 P396m 2022.
6.
Experiential marketing : case studies in customer experience / Wided Batat. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon : New York, NY : Routledge, 2021
Availability: Items available for loan: Main Library (1)Call number: GRD 658.812 B311e 2021.
7.
Transforming relationship marketing : strategies and business models in the digital age / edited by Park Thaichon and Vanessa Ratten. by Series: Routledge advances in management and business studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021
Availability: Items available for loan: Main Library (1)Call number: GRD 658.812 T687 2021.
8.
Service marketing and customer relationship management / Dinesh Kumar. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher: Canada : Toronto Academic Press, 2024
Availability: Items available for loan: CAMPUS CSPC (1)Call number: CIR 658.834 K960s 2024.
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