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Understanding business : the core / William G. Nickels, James M. McHugh, and Susan M. McHugh.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw Hill, 2021Edition: Second editionDescription: xxx, 457 [E-12, G-16, I-26] pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260590777
Subject(s): DDC classification:
  • 650  N533u
LOC classification:
  • HF5351 .N53
Contents:
Exploring the business environment and economics -- Doing business in global market -- Demanding ethical and socially responsible behavior -- How to form a business -- Entrepreneurship and starting a small business -- Management and leadership -- Structuring organizations for today's challenges -- Production and operations management -- Motivating employees -- Human resource management: finding and keeping the best employees -- Marketing: helping buyers buy -- Managing the marketing mix: product, price, place, and promotion -- Using technology to manage information -- Understanding accounting and financial information -- Financial management -- Money, financial institutions, and the federal reserve
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 650 N533u 2021 (Browse shelf(Opens below)) 1-1 Available 026116

Includes index.

Exploring the business environment and economics -- Doing business in global market -- Demanding ethical and socially responsible behavior -- How to form a business -- Entrepreneurship and starting a small business -- Management and leadership -- Structuring organizations for today's challenges -- Production and operations management -- Motivating employees -- Human resource management: finding and keeping the best employees -- Marketing: helping buyers buy -- Managing the marketing mix: product, price, place, and promotion -- Using technology to manage information -- Understanding accounting and financial information -- Financial management -- Money, financial institutions, and the federal reserve

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