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Communicators' guide to marketing / [electronic resource] International Association of Business Communicators ; edited by Clara Degen.

Contributor(s): Material type: TextTextSeries: Longman series in public communicationPublication details: New York : Longman, c1987.Description: xii, 226 p. : ill. ; 24 cmISBN:
  • 058228645X
  • 9780582286450
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.123 .C66 1987
Online resources:
Contents:
An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
EBooks EBooks Main Library Project Gutenberg HF5415.123 .C66 1987 (Browse shelf(Opens below)) Available

Includes bibliographies and index.

An introduction to marketing / Roger Haywood -- Research / David E. Clavier and Donald K. Wright -- Putting research to work / Charlotte M. Vogel -- Understanding and applying accountability measures / Myra L. Kruger -- How to create persuasive marketing tools / Karen C. Wilson -- Healthcare marketing / James E. McHaney -- Marketing a new product or service / Wilma Mathews -- Marketing in not-for-profit organizations / Sunshine Janda Overkamp -- Internal marketing / Michael P. Quane -- Charting audience trends / Roberta Resnick -- Selecting the right media for the audience / James Colin Charles Pritchitt -- Promotions and special events / Carole M. Howard.

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