Pride,  William M., <br/><br/>
Marketing principles 
William M. Pride 
 - 3rd  Asia-Pacific Edition. 
 - Australia :  Cengage Learning,  2018. 
 - xxvii, 601 pages:  figures, images, tables ;  27 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780170386180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing--Textbooks.--Management<br/>Customer relation--Textbooks.--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / P932m