TY  - BOOK
AU  - Gamble, John E.,
AU  - Peteraf,Margaret A.
AU  - Thompson,Arthur JrA.
TI  - Essentials of strategic management: the quest for competitive advantage
SN  - 9781259255915
U1  - 658.4012 
PY  - 2017///
CY  - New York
PB  - McGraw Hill Education
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes index
ER  -