Cateora, Philip R., <br/><br/>
International marketing 
Philip R. Cateora 
 - 17th  Edition 
 - New York:  McGraw Hill Education,  2016. 
 - xxxvi, 662 pages:  figures, images;  28 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9781259253065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.<br/>Intercultural communication.
<br/><br/><label>Dewey Class. No.: </label>658.84  / C282i