McDaniel, Carl <br/><br/>
Introduction to marketing 
Carl McDaniel 
 - 12th  Edition 
 - Australia:  South-Western Cengage Learning,  2013. 
 - xxviii, various pages:  figures, illustrations, tables;  28 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9781133273875 1133273874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M459i