Tresidder, Richard

Marketing in food, hospitality, tourism and events : a critical approach / ghj Richard Tresidder - Oxford : Goodfellow Publications, 2012. - iv, 224 pages : 24 cm.

Includes Bibliographical references and Index.

9781906884222


Hospitality industry.--Marketing.
Special events--Marketing.
Food--Marketing.
Tourism--Marketing.

647.0688 / T725m