TY  - BOOK
AU  - Diola, Zenaida S.
AU  - Tichepco,Edgar M.
TI  - Marketing: a simplified approach : text and cases 
SN  - 9789715848633
U1  - 658.8 
PY  - 2009///
CY  - Quezon City
PB  - C & E Publishing
KW  - Marketing
N1  - Includes Bibliography (pages 177-179)
ER  -