TY  - BOOK
AU  - Lo,Patrick
AU  - Baker,David
TI  - The marketing of academic, national and public libraries worldwide : : marketing, branding, community engagement / 
SN  - 9780443134357
AV  - Z716.3 .M37 2024
U1  - 021.7 23
PY  - 2024///
CY  - Cambridge, Massachusetts
PB  - Chandos Publishing
KW  - Academic libraries
KW  - Marketing
KW  - Public libraries
KW  - National libraries
KW  - Libraries
KW  - Public relations
N1  - Includes bibliographical references and index; 1. Peter Persic, Director of public relations & marketing, Los Angeles Public Library -- 2. Nicole Celic, adult service librarian, New York City -- 3. Sara P. Montoya-Hernandez, marketing & event coordinator, McAllen Public Library -- 4. Stacie Ledden, Director of strategic partnerships, anythink libraries -- 5. Shamichael Hallman, Senior library manager (former), Memphis Public Library -- 6. Tana Kung Peckham, Chieft Strategy Officer, Celeveland Public Library -- 7. Randall Goble, Director of Engagement, Kent District Library, Michigan, USA -- 8. Sam Helmick, Community and Access Services Coordinator, lowa City Public Library, United States -- 9. Steven K. Bowers, Executive Director, The Library Network, Novi, Michigan, United States -- 10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library -- 11. Dr. Timothy Lentz, Archivist and Director, Detroit Opera archive and the Allesee dance and opera resource library at the Detroit Opera House (Co-authored with Dr. Hermina G.B. Anghelescu, School of Information Sciences, Wayne State University) -- 12. Sonia Zagwyn, children's services coordinator, Powell River public library, B.C., Canada -- 13. Isobel Hunter, chief executive, Libraries Connected -- 14. Lucia Werder, deputy director, Bremen Public Library -- 15. Niko Cvjetkovic, director, Rijeka City Library, Croatia -- 16. Olivera Nastric, Senior Librarian, director, Gladsaxe municipal libraries, Denmark -- 17. Jakob Guillois Laerkes, director, Gladsaxe Municipal Libraries, Denmark -- 18. Jane Cowell, chief executive officer, Yarra Plenty Regional Liabrary, Northeast Melbourne Region, Victoria, Australlia -- 19. Laurinda Thomas, manager, libraries and community spaces, Wellington City Council, New Zealand -- 20. April Slayton, director of communications, Library of Congress -- 21. Liisa Savolainen, deputy director, National Library of Finland -- 22. Huism Tan, executive director, Qatar National Library -- 23. Susan Parker-Leavy, head of library, Museum of Islamic Art Doha, Qatar -- 24. Elsbeth Kwant, strategic advisor, National Library of the Netherlands -- 25. Ute Schwend, director, German National Library in Frankfurt am Main -- 26. Augusts Zilberts, head of public relations, National Library of Latvia -- 27. Damilare Oyedele, co-founder & chief executive, Library Aid Africa -- 28. Margret Aldrich, director of communications, Little Free Library -- 29. Philip Kent, university librarian, The University of Sydney -- 30. Allan Cho, community engagement librarian, University of Education -- 31. Dr. Alex R. Hodges, HGSE librarian & director, Monroe C. Gutman Library, Harvard Graduate School of Education -- 32. Jenna Hillhouse, librarian, Center of Homeland Defense and Security, Naval Postgraduate School, United States -- 33. Ameet Doshi, head, Donald E. Stokes Library, Princeton University -- 34. Amanda Albert, university librarian, Jack C. Taylor Library, Fontbonne University -- 35. Marl Allen Mattson, head of global engagement initiatives and international partnerships librarian, Pennsylvania State University, Libraries -- 36. Anne Langley, dean of the University of Connecticut Library -- 37. Charlie Bennett, public engagement librarian, Georgia Tech Library -- 38. Charles Aylmer, head of the Chinese Department, Cambridge University Library -- 39. Dominic Tate, head of library research support and deputy director, Library & University Collections, University of Edinburgh -- 40. Wilhelm Widmark, director, Stockholm University Library -- 41. Prof. Dr. Andreas Degkwitz, library director (retired), Humboldt University of Berlin -- 42. Alrina de Bruyn, director of events & marketing, University of Johannesburg Library -- 43. Nadine Bailey, teacher librarian and technology integration - Middle School, Western Academy of Beijing -- 44. Mr. K, head of library, Somerset School Shanghai -- 45. Katie Day, teacher-librarian, Tanglin Trust School, Singapore -- Conclusion
N2  - "The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more"-- Amazon.com
ER  -