Essentials of business research methods /
Joe F. Hair Jr., [and 4 others].
- 5th edition.
- xix, 507 pages ; 25 cm.
Revised edition of The essentials of business research methods, 2020.
Includes bibliographical references and index.
Part I. Introduction -- Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Part II. Beginning the research process -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Part III. Sampling and data collection -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Part IV. Analysis and interpretation of data -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Part V. Communicating research results -- Reporting and presenting research.
"Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank"--