TY  - BOOK
AU  - David, Fred A.,
AU  - David,Forest R.
TI  - Strategic management concepts and cases: a competitive advantage approach 
SN  - 9789810639570
U1  - 658.4012 
PY  - 2015///
CY  - Singapore
PB  - Pearson Education
KW  - Strategic planning
N1  - Includes Index
ER  -