Magpantay, Don M.,  <br/><br/>
Strategic management in tourism and hospitality w/ total quality-management /  
 Strategic management in tourism and hospitality with total quality-management 
Don M. Magpantay, Augusto R. Matias, and Angelie Marie L. Vizconde. 
 - 124 pages :   illustrations ;   26 cm.  
<br/><br/>Includes bibliographical references. 
<br/><br/>The nature of strategic planning -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Strategy analysis and choice -- Executing the strategies: management and operations issues -- Executing the strategies: marketing, finance/accounting, R&D, and mis issues -- Corporate governance and ethics -- Total quality management systems: hospitality and tourism management.     
<br/><br/><label>ISBN: </label>9786218179547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Tourism--Management.<br/>Hospitality industry--Management.<br/>Total quality management.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / M275s