TY  - BOOK
AU  - Baral,S.K.
AU  - Tripathi,Ruchi
AU  - Tewari,D.D.
TI  - Services marketing
SN  - 9789390012541
U1  - 658.8 
PY  - 2021///
CY  - New Delhi, India
PB  - Amiga Press Inc.
KW  - Service industry
KW  - Marketing
KW  - Customer services
KW  - Professions
N1  - Includes index; Introduction to services marketing -- The service economy -- Classification of services-- Service quality - The core value -- Marketing of services -- Product-The service pack -- Pricing-Communication services -- Place-Location and service channels -- Promotion-communication and relationship -- Physical evidence- Creating the context -- Process-organizing the service -- People-The participants in service -- Globalization of services
ER  -