3G handy guide :   event management. 

 - vii, 276 pages :   color illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Values of event management -- The concept of event management -- Event operations management -- Event planning -- Awareness of event planning -- Purpose of special events -- Event promotion and analysis -- Event promotion and advertising -- Event marketing and sponsorship management -- Fundamental of event marketing and management -- Effectiveness of event sponsorship -- Risk management planning -- Event risk management -- Risk management for meetings and events genres -- Event set up and monitoring -- Event set-up -- On-site event management services. 
<br/><br/><label>ISBN: </label>9781680949087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Event management.<br/>Special events.<br/>Meetings--Planning.<br/>Hospitality industry--Management.<br/>Project management.<br/>Public relations.<br/>Catering management.
<br/><br/><label>Dewey Class. No.: </label>394.2068  / A77