Hutt, Michael D.,
Business marketing management : b2b /
Michael D. Hutt
- 11th edition
- Cengage Learning, 2013.
- vii, 444 pages : figures, tables ; 25 cm.
Includes Index.
9781133189572
Industrial marketing--Management.
Marketing--Management.
Strategic planning.
Business planning.
Industrial marketing.
658.802 / H976b