TY  - BOOK
AU  - Ledin,Per
AU  - Machin,David
TI  - Introduction to multimodal analysis
SN  - 9781350069138
AV  - P93.5 
U1  - 302.222 23
PY  - 2020///
CY  - London : 
PB  - Bloomsbury Academic, 
KW  - Visual communication
KW  - Multimedia systems
KW  - Mass media and language
KW  - Modality (Linguistics)
N1  - Includes bibliographical references and index; What is multimodal analysis? -- Pictures and images -- Modality: experiencing the world through images -- The meaning of colour in visual design -- The meaning of typography -- Textures and materiality -- Composition and page layout -- Diagrams and flow charts
N2  - "Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."-- Back cover
ER  -