Kingsnorth, Simon,  <br/><br/>
Digital marketing strategy :  an integrated approach to online marketing / 
Simon Kingsnorth. 
 - Third edition 
 - xii, 399 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: how will this book transform your digital marketing strategy? -- The foundations of digital marketing -- Understanding the digital ecosystem -- Integrating digital into wider organization strategy -- Understanding the evolving digital consumer -- Barriers, considerations and data protection in digital marketing strategy -- Enabling technologies for online marketing and digital transformation -- Planning your digital marketing strategy-objectives, teams and budgeting -- SEO strategy and organic techniques -- Building and optimizing a winning paid search strategy -- Display advertising and programmatic targeting -- Tailoring your social media strategy -- Marketing automation, messaging and email marketing- the unsung heroes -- Affiliate schemes and partnership to deliver highly targeted leads -- Lead generation that delivers results -- Content strategy- a key pillar of success -- Personalizing the customer journey and digital experience -- Effective experience design -- Optimizing your e-commerce platform -- Managing loyalty, CRM and data -- Measuring success through data analytics and reporting -- Providing a smooth online service and customer experience -- Putting together digital marketing strategy.  
<br/><br/><label>ISBN: </label>9781398605978 
<br/><br/><label>LCCN: </label>2022010051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Management.<br/>Internet marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .K566 2022 
<br/><br/><label>Dewey Class. No.: </label>658.872  / K617d