Effective business communication /
Cynthia L. Hermosisima.
- xi, 158 pages : 22 cm.
Includes index.
The aims of business writing -- Human relations in business writing -- Accuracy and writing skill -- The characteristics of a successful business letter -- Design and structure of an effective business letter -- Letters asking information and assistance -- Letters providing information -- Letters of transmittal and remittance -- Letters of acknowledgement -- Sales letters -- Order letters -- Letters of credit and collection -- Claim and adjustment letters -- Employment letters -- Inter-Office correspondence -- Other forms of business communications -- The case analysis method -- Writing advertisements.