TY  - BOOK
AU  - Morrison, Margaret A.,
AU  - Morrison,Margaret A.
AU  - Haley,Eric
AU  - Sheehan,Kim Bartel
AU  - Taylor,Ronald E.
TI  - Using qualitative research in advertising: strategies, techniques, and applications 
U1  - 659.1072 
PY  - 2012///
CY  - California
PB  - Sage
KW  - Advertising research
KW  - Market research
KW  - Methodology
KW  - Qualitative research
N1  - Includes Bibliographical references and Index
ER  -