Morrison, Margaret A., <br/><br/>
Using qualitative research in advertising :  strategies, techniques, and applications / 
Margaret A. Morrison 
 - 2nd  edition 
 - California :  Sage,  2012. 
 - ix, 218 pages :  figures, tables ;  23 cm. 
<br/><br/> Includes Bibliographical references and Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising research.<br/>Market research--Methodology.<br/>Qualitative research.
<br/><br/><label>Dewey Class. No.: </label>659.1072  / M834u