TY  - BOOK
AU  - Cravens, David W.,
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 0071250158
U1  - 658.802 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - Management.
KW  - Decision making
N1  - Includes Index
ER  -