Cravens, David W., <br/><br/>
Strategic marketing 
David W. Cravens 
 - 8th  Edition 
 - New York :  McGraw-Hill Companies,  2006. 
 - vi, 726 pages :  figures ;  26 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0071250158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Marketing--Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.802  / C855s