TY  - BOOK
AU  - Kurtz, David L.,
AU  - Boone,Louis E.
TI  - Principles of marketing 
SN  - 978981429694
U1  - 658.8 
PY  - 2011///
CY  - Singapore
PB  - Cengage Learning
KW  - Marketing
N1  - Includes Index
ER  -