Kurtz, David L., <br/><br/>
Principles of marketing  
David L. Kurtz 
 - Singapore :  Cengage Learning,  2011. 
 - 820 pages :  images, figures ;  23 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>978981429694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K967p