Walker, Orville Jr. C., <br/><br/>
Marketing strategy :  a decision-focused approach/ 
Orville C. Walker Jr. 
 - 8th  Edition 
 - New York :  McGraw-Hill Companies,  2014. 
 - iii, 368 pages :  figures, tables ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9781259010903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management. <br/>Marketing --Decision making.  <br/>Strategic planning.  <br/>Marketing.<br/>Industrial management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / W151m