Barker, Melissa S.,
Social media marketing : a strategic approach /
Melissa Barker
- 1st edition
- USA : Cengage Learning, 2013.
- v, 380 pages : figures, images ; 27 cm.
Includes Index.
9781133589273
Internet Marketing.
Viral Marketing.
Social media.
Internet advertising.
Online social networks.
658.872 / B241s