TY  - BOOK
AU  - Perrault, William D., Jr.
AU  - Perrault,William D.,Jr
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9781259060762
U1  - 658.8 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -