TY  - BOOK
AU  - Lee, Nancy R.,
AU  - Lee,Nancy R.
AU  - Kotler,Philip
TI  - Social marketing : : influencing behaviors for good 
SN  - 9781412961578
U1  - 658.8  
PY  - 2011///
CY  - Singapore
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes Index
ER  -