TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Iacobucci,Dawn
TI  - Marketing management
SN  - 9789814416351
U1  - 658.8 
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -