TY  - BOOK
AU  - De Chenecey, Sean Pillot 
TI  - Influencers & revolutionaries: how innovative trailblazers, trends & catalysts are transforming business
SN  - 9780749498689
U1  - 658.406 
PY  - 2020///
CY  - United States
PB  - Kogan Page Limited
KW  - Strategic planning
KW  - Product design
KW  - Business enterprises
KW  - Maketing
KW  - Branding (Marketing)
KW  - Persuation (Psychology)
KW  - Attention
KW  - Influence (Psychology)
N1  - Includes index; Includes bibliographical references (pages 242-261)
ER  -