TY  - BOOK
AU  - Pierson, Frank
TI  - Correlation and measurement in marketing research
SN  - 9789387985100
U1  - 658.83 
PY  - 2019///
CY  - India
PB  - Horizon Press
KW  - Marketing research
N1  - Includes index; Includes bibliography pages (272-275)
ER  -