Pierson, Frank <br/><br/>
Correlation and measurement in marketing research 
Frank Pierson  
 - India :  Horizon Press,  2019. 
 - viii, 279 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index, 
<br/><br/>Includes bibliography pages (272-275). 
<br/><br/><label>ISBN: </label>9789387985100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / P615c