TY  - BOOK
AU  - Atherton, Julie
TI  - Social media strategy : a practical guide to social media marketing and customer engagement
SN  - 9780749497071
U1  - 658.872 
PY  - 2020///
CY  - London
PB  - Kogan Page Limited
KW  - Internet marketing
KW  - Marketing channels
KW  - Social media
N1  - Includes index
ER  -